Pray For Me Brother

After Guru, this is one work from A.R. Rahman, which makes a global brand in a true sense, and I feel the song "Pray For Me Brother" is all set to rule the international music charts for sometime now. This song is composed and sung by ARR in English as it caters to a wider audience and this one is to support the vision of Millennium Development Goals.

The Millennium Development Goals (MDGs) was formed from the pact that was signed in the year 2000 at the significant UN Millennium Summit held at New York by Prime Ministers, Presidents, and other noted leaders from 189 countries. Not many people know that Rahman has been appointed by the UN as Brand Ambassador to eradicate tuberculosis.

"Pray For Me Brother" is the world's first music video shot in the mobile cinemascope format to enable suitable viewing by mobile customers. The video is shot in black and white by Bharatbala of "Vande Mataram" fame. The song is written by Blaaze and composed and sung by Rahman. The video was launched exclusively on the Nokia N series music edition of mobile phones. I had seen a snippet of the song when ARR performed on 31st Dec’06 night at Mumbai as part of Nokia New Year Eve concert. Watch the video here.

"It was while planning to compose a song for the same that I started to think about the much bigger universal issue - poverty and hunger. I decided to shift the focus and with the help of my friend Blaaze came up with the song", revealed Rahman.

Check this site here and listen how Vijay Amritraj, Michael Douglas, Paz Veg, Shakira, Richard Gere, etc to name a few who have contributed in their own special way apart from A.R.Rahman.

Time to make the world a better place.

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